EatBCM

Client

EatBCM

Industry

Food & Drink — FMCG / Direct-to-Consumer

Year

2022

Deliverables

,

EatBCM engaged us to design and develop a digital platform that functioned as both a customer experience hub and an operational backbone for their meal delivery business. The project involved creating a UX-centric eCommerce and subscription website, supported by advanced meal planning tools, nutritional calculators, and scheduling functionality.

The platform also incorporated a comprehensive backend framework to support inventory management, pick-and-pack workflows, and integration with the client’s existing delivery network via APIs. Particular focus was placed on usability, conversion, and scalability to support recurring orders and operational efficiency.

UX Centric Design

The shop page is fully featured with several filters, AJAX powered add-to-cart, live cart updates visually representing showing the minimum cart order being reached with each product added.

Layout Wireframe
Layout Wireframe
Eye Catching "Meals of the Week" Slider
Eye Catching "Meals of the Week" Slider
Catalogue of Meals
Catalogue of Meals
Comprehensive Meal Filters
Comprehensive Meal Filters
Mini Cart Summary
Mini Cart Summary
Desktop mockup of the website EatBCM.com.au
Shop page

Questionaire Driven Goals

An advanced feature that begins with a questionaire that takes into consideration the user’s nutritional requirements and returns a suggested weekly intake.

Daily Meal Picker
Daily Meal Picker
Pick or Swap out a meal
Pick or Swap out a meal
Confirm Selection
Confirm Selection

Goal Based Meal Planner

An advanced feature that begins with a questionaire that takes into consideration the user’s nutritional requirements and returns a suggested weekly intake.

Daily Meal Picker
Daily Meal Picker
Pick or Swap out a meal
Pick or Swap out a meal
Confirm Selection
Confirm Selection
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